“We Would do Anything to Sell Sake - Even Make Our Children Cry!”
The Kawatsuru Sake Brewery was established in the year Meiji 24 (1891). At the young age of 39、 President Kawahito is the sixth generation of the company’s leadership. We brew sake from the underground waters of the Saita River、 which flow out from the remote corners of the Asan Mountains. Sanuki (Kagawa) is largely divided into three cultural regions: Tohsan (Eastern Kagawa)、 Chusan (Central Kagawa)、 and Seisan (Western Kagawa). We are the only brewery in the Seisan area west of Tosaka Pass. Since the time of the fifth president of our company (father of the current president)、 we have had a deep knowledge of Japanese sake as an element of culture. Separate from our brewing facilities、 we operate the Brewery Hall、 which serves as a gallery、 and also the “Kakumei-kan、” which serves as a museum for local sake brewing as well as a concert hall.
Mr. Kawahito、 plays the role of a young leader in the industry、 and he is a handsome gentleman who aggressively travels the whole country. You could guess just how handsome he is if you were to know that his sister (younger than him by two years) is the former Miss Universe Japan!
Some ten years ago、 the president’s late grandfather、 the fourth generational president of the company、 invented “natto-shu、” an alcohol obtained from the bacteria called “bacillus subtilis natto.” The product label at that time was a picture of his granddaughter appearing as a Miss Universe contestant. The label read、 “We raised our granddaughter to be so beautiful by drinking natto-shu.”
Now、 please resist the urge to say、 “They go so far as to use their grandchild in order to sell sake? This can’t be true!” No、 wouldn’t it be better to take notice and say、 “Isn’t it kind of illegal to raise their children by making them drink Japanese sake?”
「The Saita River、 which runs behind the brewery.」
The Saita River、 which runs behind the brewery.
「A glimpse of the whole brewery.」
A glimpse of the whole brewery.
「The “Kakumei-kan、” the brewery’s history museum」
The “Kakumei-kan、” the brewery’s history museum
「The president’s younger sister、 as Miss Universe Japan」
The president’s younger sister、 as Miss Universe Japan
「A portrait of the Kawahito Family all together. Sixth generation President Kawhito is on the far right and his grandfather、 the fourth generation president、 is on the far left.」
A portrait of the Kawahito Family all together. Sixth generation President Kawhito is on the far right and his grandfather、 the fourth generation president、 is on the far left.