思いついたらおうちの近くから。さあ出かけよう。四国の酒蔵88箇所巡礼の旅


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1st Site: Naruto-Dai: The Original Matsuura Brewery
住所: 19 Yanaginomoto、 Ikenotani、 Oasa-cho、 Naruto-shi、 Tokushima-ken
TEL: 088-689-1110
営業時間: Monday − Friday 9a.m. − 6p.m. Closed: Saturday、 Sunday、 Holidays. Brewery tours require a reservation ahead of time.

“We Will Take on an Anybody’s Challenge”

The first brewery on the tour is the Original Matsuura Brewery、 which stands across from Ryōzanji、 the first temple of the Shikoku 88 Temple Pilgrimage Circuit on the island of Shikoku、 which visits 88 sacred Buddhist temples and serves as the inspiration for the brewery tour. Which is not to say that ours is a fake tour、 but I’m sure you’re all thinking that anyway、 aren’t you?

There are two readings of the kanji for the area、 one of which (“taima”)、 means marijuana in Japanese. People who aren’t familiar with the area might think、 “I’d surely think twice about reading the town name out loud in front of the police station.” But the truth is the town name is actually pronounced “Oasa、” not “taima.” It is a town where many waterways come together and、 since a long time ago、 was a location where rice and other products were gathered and distributed using the upstream waters of the Yoshino River. Before beginning to make sake in the middle of the Edo Period、 the Matsuura family is said to have run a boat business that traversed the local waterways. There used to be many sake、 miso、 and soy breweries、 which utilized the area’s rich resources and the waters flowing from the Asan Mountain Range. However、 there is only one sake brewery remaining here today.

At 44 years of age、 Mr. Matsuura is the young company president and the 9th generation leader of the family business. He says、 “The most fun thing for me is making new、 delicious sake by maintaining traditions plus incorporating new points of view.” Starting with the development of “sudachishu、” which was a huge hit throughout Japan a long time ago、 Mr. Matsuura is now searching for the technique of sake production called “mist making.” Centering around a core of young workers、 the employees at this company work very diligently.

The company as a whole is also really taken with playing softball、 and they’re looking for a worthy opponent to play. “Welcome、 anyone who will come and play us. If you win、 we’ll give you anywhere from 18 to 72 liters of sake. If you lose、 you have to buy that same amount from us!” That’s the policy of this dangerous team、 much like a mass-eating contest challenge from a curry restaurant.

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「The brewery and the peaks of the Asan Mountain Range」
The brewery and the peaks of the Asan Mountain Range

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「Apparently during his school days、 President Matsuura would spread his tent and spend the night、 practicing a his own brand of vigorous meditation in a certain distant spot where unnatural phenomena would occur.」
Apparently during his school days、 President Matsuura would spread his tent and spend the night、 practicing a his own brand of vigorous meditation in a certain distant spot where unnatural phenomena would occur.

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「If you can beat the Naruto-Dai softball team、 then you will receive this barrel of sake. However、 if you lose、 you will have to buy it! Good luck!」
If you can beat the Naruto-Dai softball team、 then you will receive this barrel of sake. However、 if you lose、 you will have to buy it! Good luck!
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近くの穴場情報
“Somebody Went and Saw It (and there was a prize involved!) – The Grave of the Monkey/Grave of the Hunter Part 3”
2008.04.15

(This is a continuation of the article “Somebody Go and See It – The Grave of the Monkey/Grave of the Hunter Parts 1 and 2.” The links can be found on the “Word of the Day Link” to the lower right.)

In the Original Matsuura Brewery’s “Word of the Day” column from autumn last year, I introduced the “Grave of the Monkey/Grave of the Hunter,” but when I arrived in Oasa, I couldn’t make it to the site because the sun had already set. Then again after half a year took me through the winter, I tried a second attempt on my off-road bike. I made it to the “Grave of the Hunter,” but I couldn’t manage to get to the “Grave of the Monkey.” Now, I’ll continue the story on this, my third attempt. But if I do say so myself, I didn’t think that this story would be enough to lull me out here three times!

The person who couldn’t help but lend a hand to help me find the elusive “Grave of the Monkey” was none other than President of the Original Matsuura Brewery, Mr. Matsuura himself! Whether it was that he felt a sense of responsibility for my trivial task or whatnot, he forced two of his reluctant employees, Mr. Higashiura and Mr. Sakamoto, to go along and take up the challenge with him on foot. While getting pricked by the nettles of hairy caterpillars all along the way, they set out for more than three hours. Thanks to them, I was finally able to look at the picture of the “Grave of the Monkey” that they took for me.

Thank you very much. Also, from President Matsuura, who understands the essence of this 88 Brewery Tour very well, not a challenge but a present for those who are participating in the tour (and also a little bit of PR for the town of Oasa-cho):
As they reached the goal of the “Grave of the Monkey,” President Matsuura took out a little triangular rock that you can see in the picture here, and said, “This is a treasure hunt!” However, since the place was a “grave,” they were very careful not to violate its sanctuary – the stone is hidden appropriately nearby. Whoever can find the rock and bring it to the Original Matsuura Brewery, not only will you be given sake as a token of appreciation, but also, you will get 10,000 yen of Mr. Matsuura’s pocket money, right there on the spot (This is not a joke! It’s really true!) So hurry up- the early bird catches the worm! Once somebody delivers the rock to Mr. Matsuura, the game is over. At that point, we’ll also post your achievement on this blog...and yet this story is still not over!

Should I try another challenge of the “Grave of the Monkey” and try to find it myself? No, no, I think it would rather be easier to wait in ambush in front of the brewery and attack whoever finds the stone and comes back exulting their victory. That’s within the rules, isn’t it?

Postscript:
On Wednesday June 3, 2008, Mr. Yamada, who became the second person to complete the 88 Brewery Tour and achieve the title of “Sake God,” showed the will power of a Tokushima-ite and spent a day looking for the stone, finally discovering it in its hiding spot! Thank you, Mr. Yamada! I personally was quite worried that this story would never come to its conclusion. In place of President Matsuura of the Original Matsuura Brewery (who is the one who started and fueled the fires of this whole ruckus), I would like to express all of our gratitude. For the time being, you’ll get all-you-can-drink sake at the Naruto-Dai Brewery, on the bill of President Matsuura!





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「The gravestone at the “Grave of the Hunter” and President Matsuura.」
「The gravestone at the “Grave of the Hunter” and President Matsuura.」 クリックすると拡大します
「The “Monkey’s Grave、” a remote site inside of Oasa’s remotest area、 and Mr. Higashiura、 wearing his uniform since he was brought straight from work.」
「The “Monkey’s Grave、” a remote site inside of Oasa’s remotest area、 and Mr. Higashiura、 wearing his uniform since he was brought straight from work.」 クリックすると拡大します
「“If you find this rock、 you will get 10、000 yen or a day’s worth of all-you-can-drink sake!”- at least that was the deal before the contest ended! 」
「“If you find this rock、 you will get 10、000 yen or a day’s worth of all-you-can-drink sake!”- at least that was the deal before the contest ended! 」
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